BIRDDY

PROJECT TYPE
Community APP/Campaign
ROLE
Illustrator
UX & UI Designer
Researcher
TEAM
Bagel (4 people group)
TIMELINE
2024/04-2024/05
Project Overview
We are committed to revitalizing New York City's Tompkins Square Park by addressing local challenges and fostering community engagement
1. Through the installation of a birding facility and a corresponding social app, we aim to attract visitors, foster interaction with nature, and strengthen community bonds.
2. Complemented by installations within the park and informative posters, our initiative seeks to reintroduce the park as a vibrant and safe space, encouraging broader participation and enhancing the neighborhood's social fabric.
Inspiration: A NYC Pigeon Man
This interview delves into the life of a man dedicated to caring for New York City's pigeons. His interesting conversation and reliance on the interaction of these birds opened my eyes to the potential of human-bird interaction in an urban environment.

Community Engagement:
The Pigeon Man brought people together through his care for pigeons. This inspired me to create a project that encourages residents to connect with each other and the park’s natural environment.
Biodiversity Awareness:
His efforts highlighted the importance of urban wildlife. My project aims to educate the public about local bird species and the significance of biodiversity.
Creating Safe and Inviting Spaces:
The safe haven he created for pigeons inspired me to transform Tompkins Square Park into a welcoming space for both people and birds.
Location
Tompkins Square Park
64° N, 73.9818° W
Tompkins Square Park, located in Manhattan's East Village, is known for its cultural significance and historical events. Established in 1834 and named after Vice President Daniel D. Tompkins, it has been a hub for community activities and protests. Today, the park remains a vibrant space for concerts, art installations, and gatherings, attracting locals and tourists alike.
Research
20 Problems+Solutions in the Park
Final Idea
Challenges
Not many people know the existence of Tompkins Square Park, or they are afraid of going because of the recent shooting incident, the huge rise in homelessness in the neighborhood, and the increasing rate of crime.
Solution
Utilizing the park's natural assets to create a birding installation paired with a birding social app. This initiative aims to attract new visitors, foster human-animal interaction, and build a stronger, healthier community.
User Experience
User Persona
Userflow
Competitive Analysis
User Journey Map
Design
Feature Option
Visual
Design Product
Solution Features
Bird Information
Capture birds through your camera to receive concise descriptions and fascinating details about the species you encounter.
Interactive Live Map
A detailed map of Tompkins Square Park that not only displays real-time bird sighting locations but also helps users navigate and locate specific areas within the park, even in unmarked sections.
Social Archive
A dynamic feature that updates all posts in real-time, allowing users to maintain both social and personal records of their birding experiences. It fosters an engaging community, promoting the growth of both the park and its neighborhood.
Memory Calendar Archive
A personal calendar archive that neatly displays all your records and collected photos, while also allowing users to share their captured bird moments with others.
Character Customization and Rewards
Offers fun profile customization options to personalize your avatar. Users can also earn rewards for consistent engagement and achievements in birding activities.
Want to work together?
Email: ychen138@sva.eduPhone: +1 9293191298LinkedinInstagram
If you like what you see and want to work together, get in touch!